After spending Day 1 in New York’s floral district, I have a better understanding of why wedding flowers and floral design cost so much, thanks to Tracey Reynolds of Tracey Reynolds Design.
I love flowers as much as the next girl, but I always thought that I’d be the kind of future bride who didn’t invest a lot in wedding flowers… until I spent two days in New York and New Jersey photographing behind the scenes photos of Tracey Reynolds of Tracey Reynolds Design as she prepared for a winter Jewish wedding.
BUT first a little information about Tracey Reynolds:
Flowers are important to many different cultures wedding ceremonies, from the flowers that decorate a chuppah or man dap, to the garlands used in Hindu ceremonies and the petals thrown on the couple by the priest flowers have a place in every culture and I love using them to help a couple express their cultural heritage.
There are a lot of photos in this post, so get ready for a major photo floral-gasm!
I so loved this personal project, not only because I made a really good friend in Tracey, but also because it gave me the chance to really pay attention and see what was happening and push myself as a photojournalistic photographer. Don’t you just love Tracey’s fashion style? That coat!
I thought I had chutzpah, but after spending 2 days first with Tracey and baby Olivia in New York’s floral district, then a second day at her home studio with her 3 children and husband, I realized Tracey is fire when it comes to taking care of her clients and she does it all with grace, charm and persistence. Less than 1 month after giving birth to Olivia, she was on her feet with baby Olivia in tow picking up flowers for a wedding that weekend!
What I discovered about why wedding flowers cost so much and why I believe it’s worth it is summarized below. You are paying for:
- Expert knowledge on which flowers are in season and will perform best for your wedding
- A guarantee that your wedding flowers will look and be fresh the entire day
- Floral design expertise and an understanding of the variety of florals beyond just roses, peonies and hydrangeas that will bring your vision or color palette to life (Tracey is amazing at this; she’ll take flowers you’ve never heard of and put them together to match your colors and theme; you just have to trust her completely)
- The cost of flowers, which takes into account that the flower started out as a seed, some one cultivated it, cared for it for months until it bloomed, processed it all by hand to take its flight to NYC, is then transported to the wholesalers where they store and refrigerate the flowers… then you realize that $5 isn’t really all that expensive!
Storage of pounds and pounds of flowers in preparation for the event
- Pick-up from the floral shop, delivery at your venue and break-down and transportation of the flowers in a truck or large van
- Assistance, setup and labor before, during and after your event
Day 1 day started when Tracey drove up from Central Jersey to the floral wholesalers in New York’s floral district to pick up the boxes of flowers for her bride’s wedding day in 3 days. I love how friendly all the staff are and how much they care for their customers beyond just preparing the flowers for them.